Nanoterra’s story began in 2015, driven by the creative curiosity of Dr. Iara Mendes, a young researcher from Goiás who saw nature not only as a source of inspiration, but as a path toward purpose-driven innovation. Her master’s research proposed something bold: developing a nanoparticle from turmeric (Curcuma longa), a plant that has been used for centuries for its therapeutic properties. This was the beginning of the Naturaleza project, later to become the seed of a revolution.

Seven years of research, testing, learning, and growth followed. Over that period, the idea evolved into something greater. Recognized by pre-incubation programs and innovation funding calls, Naturaleza gained prominence at the intersection of science, biodiversity, and socio-environmental impact. Then, in 2022, with support from FAPEG’s Centelha 2 Program, the seed officially took root: Nanoterra was born.

Alongside Iara came Joaquim Araújo, an advertising professional and marketing specialist with a solid track record in beauty and innovation projects. His arrival in 2021 marked a turning point, giving shape and voice to the project. The complementarity between science and communication strengthened the company’s vision for the future, a vision always rooted in the Cerrado, in respect for traditional peoples, and in the belief that Brazil can, and must, lead regenerative solutions for the planet.

Since then, Nanoterra has established itself as a deep tech company that not only develops high-performance nanoactive ingredients from natural resources, but also transforms the entire value chain around it. Recognition through initiatives such as Finep’s Mulheres Inovadoras Award (2023), Tecnova III (FAPEG/Finep), Inovadoc (Finep), and Trilhas da Inovação (FAPEG) has validated its bold proposal to advance science with responsibility and positive impact.

Nanoterra’s nanotechnology is born with roots. Roots that understand that conservation does not mean separating people from nature, but rather recognizing their role as active agents within ecological cycles, as Indigenous peoples and traditional communities have done for centuries. Iara’s vision, as a vegetarian and Ph.D. in Pharmaceutical Innovation, has always been centered on deep respect for Brazil’s biomes and the regeneration of life.

That is why, throughout its journey, Nanoterra has never strayed from its purpose: to increase the value of conserved biodiversity through regenerative technologies. Every product, partnership, and process is guided by this direction.

Its mission is more than a strategic guideline; it is a call to action: to redefine the value chain of the consumer goods industry, transforming the way we produce, consume, and relate to the planet. It is a mission that invites companies, communities, and consumers to become part of something greater.

Its vision, bold and necessary, is to be the best nanobiotechnology company for the world. We believe that sustainability begins with what we deliver: to the planet, to people, and to society. When we care for the world, it allows us to exist. And we want more companies to follow this path alongside us, not because we are better, but because we are better together.

Nanoterra is therefore more than a company. It is a movement. A new way of doing business, with science, respect, and a future.